(ATLANTA – October 6th, 2017) – Dust off your bikes and bones—there’s a new race in town; one that has a social good cause at its core. The Martin Luther King Jr. Drive Merchants Association (MLKJDMA) announces today that it will hold its inaugural MLK Race for the Dream on Sunday, January 14, 2018. The events will include a marathon, half-marathon, bike tour, a weekend Mixer as well as a health and fitness expo.
The events will begin and end on MLK Jr. Drive and Whitehouse Drive, at Booker T. Washington High School, which was attended by Dr. Martin Luther King Jr. in Atlanta, GA. The Health & Fitness Expo will feature the latest athletic gear and equipment as well as health and fitness experts. Registration will be open as of August 1, 2017.
“The races and bike tour are just one of many initiatives that we are launching in the community to benefit the MLK Dr. Corridor,” says Terry Collier, President of the MLKJDMA. “Our mission is to improve and increase economic impact in the district. Over time we have lost historic businesses. We are working in conjunction with the Mayor’s office as well as city and state officials to launch initiatives that will preserve established businesses as well as attract new businesses to the district for the next generation. We have a three-phased plan to upgrade the corridor and bringing a weekend of events to our community will highlight not only the advances that have been made, but also strategies for the future.”
Nationally, there is a movement to improve conditions along MLK corridors in US cities. The MLKJDMA plans to pilot this program in Atlanta and then expand it nationally, with the next targeted city being St. Louis. Several major metropolitan cities with MLK districts have expressed interest in bringing the competitions to their areas, not only for the economic impact, but also to educate their communities around health and fitness.